THE STYLE PERSUASION is a fashion and lifestyle blog created by Paida M in 2017. Paida is a Psychology and Sociology graduate based in London, who has a love for all things fashion and this blog is not only a reflection of her personal style but also her passion for beauty and travel.

Paida seeks to inspire anyone who has a busy life but also a desire to develop their unique personal style by wearing affordable yet chic and stylish pieces . Thank you for reading and if you wish to contact her, you can email direct at thestylepersuasion@gmail.com.